Everyone I know who does not have an account or ETF with Vanguard needs to read this story from the cover of Barron's. If you do own Vanguard, you already know some of this. If you have money with anyone else, you NEED to know how your interests and your investment firm's interests line up (spoiler alert: they don't!). For decades I was a commodity indexer and did not compete with Vanguard. We met with them and they passed on commodities entirely. But I tried to run my firm on the same principles.
In my opinion, Vanguard is NOT playing catch up. The competition will do everything they can to upsell and eventually increase fees, while Vanguard, for a generation, has IMHO served the best interests of all long-term investors.
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Disclaimer: Posts are for education only and not investment advice, may be subject to change without notice, and, while prepared with care, may be subject to omissions and errors.
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